As the old saying goes…. “Nothing good comes from the public knowing that your company is for sale!” Vendors, customers, employees, your competition, etc. should be unaware of your intentions. If your customers learn that the business is for sale, they might go elsewhere on their own. If your vendors find out, they may change your credit terms or level of service to you. If employees learn of a sale they may leave to work in a more stable environment or begin to spread rumors about the “demise” of your company. If your competitors learn that the business is for sale they may raid your customer base, start rumors that you are going out of business, slash prices temporarily to attract your customers or start an aggressive advertising or marketing plan aimed at your customer base. Every Seller wishes to complete the transaction privately and confidentially and announce the sale at the appropriate time.
So, it is pretty tricky to sell an Asset that you can’t really let anyone know is for sale. Well, it is comforting to know that an experienced professional Business Broker or Intermediary sells many businesses in this type of confidential environment. They are trained and educated to accomplish this feat routinely.
Their services include developing an appropriate value for your company and preparing a comprehensive profile of your business to put it in a position to be reviewed by serious qualified Buyers. Through their marketing efforts, they confidentially secure a Buyer and will handle the entire process, working with your professional team to successfully complete the transaction.
The sale of your company will probably be the biggest transaction of your life. Seek out a professional Business Broker or Intermediary to successfully achieve your goals….confidentially!
Kevin A. Nery, CBB, LCBI, M&AMI is a Certified Business Broker, Lifetime Certified Business Intermediary, Merger and Acquisitions Master Intermediary and a Consultant with over 40 years of business experience. He is President of The Nery Corporation and Coastal Business Brokers. Mr. Nery is currently a member of the Board of Directors and Treasurer of the New England Business Brokers Association, NEBBA. a Member of the New Bedford Economic Development Council, One SouthCoast Chamber, and was a Featured Columnist in the monthly “South Coast Business Bulletin” for many years. In addition, he has been a Guest Speaker on WBSM 1420 AM’s weekly show, “Money Wise,” is a Contributing Intermediary with BIZCOMPS© Completed Business Sales Statistics, and has been named to the Hall of Fame for Pratt’s Stats® Sold Business Database. He may be contacted at Coastal Business Brokers, 700 Pleasant Street, Suite 330, New Bedford, MA 02740; Telephone: 508-990-9800 • email at email@example.com • www.coastalbizbrokers.com